Yes, normally these days for new MyHeritage DNA kits one needs to have some sort of MyHeritage subscription in order to see more than one shared match per match. I'm really angry as this was not made clear when I recently bought a new kit to support them with the roll out of full genome sequencing.
To make matters worse for mugs like me, currently some 'influencers', including Diahan Southard and Roberta Estes, have been given a special coupon code for use in February 2026 that apparently provides both a discounted kit price AND access to the full set of DNA tools (for which a subscription would normally be required). Diahan's code is DiahanFeb26 and Roberta's coupon code is RobertaFeb26