Do you have suggestions for improving ancestry.com?

[Steve3180]

DNA testing can take the fun out of research -- not everyone wants to 'press a button' and build a tree. Often traditional research comes up with information nuggets of gold that have been added to a parish register after the original entry. A good example of this was a great aunt, born out of wedlock, the baptism transcription gave the mother's name, occupation and abode but no father. Eventually found the baptism record and a note in the margin (written in a different hand) gave the father's name, occupation and abode.

I don't think of it as an either/or situation. It's another (very powerful) tool in the toolbox to be used in conjunction with all the other tools. It's my electric screwdriver not my magic wand, very useful when used correctly, but it's not going to do the work for you.

[Biggles50]

I researched for 15 years and built a tree of 9000.

Then I took a DNA test and half the tree is not my Biological Family.

So bury your anti DNA heads in the sand believing that you have an accurate Family Tree if that is what you desire but your Family Tree will not necessarily represent your Biological family.

DNA is NOT a click and populate a Family Tree method, if anything it requires far more of an understanding of Genealogy and a lot of detective work.

You simply cannot rely on Certificates, citations and family folklore, that will only give you a Family Tree that may or may not be correct, I cannot as the Father shown on my own UK Birth Certificate is not my Biological Father.

Only when you have validated beyond each Great Grandparent into their lines via DNA can you then believe that you have a Biological Family Tree.

[Glen in Tinsel Kni]

The named father was actually a young man that lived next door to the mother.

I apologise having any doubts in the face of such undeniable evidence.

[farmeroman]

Seems to me that there is a fundamental misunderstanding at work here.

Ancestry are not looking for suggestions that involve improving/fixing their product that would involve extra expenditure (for no extra return).

The improvements they are looking for are to their profit margin and income stream.

OK then: Sack 75% of your staff, increase prices by 100% and use AI for everythng done by humans now*

*Warning: I can't guarantee any of this will have the desired effect...

[ThrelfallYorky]

After umpteen years of subscribing to Ancestry, and at times being very grateful to the information/ contacts on there, then I have paid a great deal over the decades - a discount for loyalty, or special access to something abroad that I've only got a very small interest in, would be good.
I keep thinking of ending my subscription, but don't ... just in case!
Inertia rules, okay?
TY