Ancestry's continuing one-size-fits-all approach scores another own goal. If as implied by the screens the cluster is calculated on selection then it would have been no harder to add adjustable parameters as it is to have fixed ones.
As mentioned in a previous post. The genealogy companies are an a bad financial state, since government-imposed COVID restrictions + the Russian invasion of Ukraine pushed people into having little to no disposable income. This has pressured discretionary spending. As a result, both FindMyPast + Ancestry turned on their marketing affiliates. They basically burned down any growth to instead basically nuke their programs and just take ~100% of all income.
Take a look at Ancestry's profit over recent years:
2012: -$1.9 million
2015: $2.8 million
2016: $12.4 million
2022: -$82.1 million
2023: -$125.6 million
They are scrambling to try and patch this by squeezing us, their most loyal customers, and not even providing anything much in return. And as mentioned, nuking their affiliates, which probably only netted $1m tops.
I'd take a wild guess that Protools is bringing in around $12m a year, and has virtually no overhead.
Genealogy needs the money printer an ~0% interest rates.