I don't like it.
There's a family tree. Ooh look, it's mine, I put it there and I know how to get to it already.
Hints from the 1950 US census. I don't have a world subscription, and although I'm sure Ancestry would like me to, that isn't going to work.
Hints for the wife of a second cousin 2x removed - yes looks like it's her, but not particularly important, and if I actually wanted to follow up her family I'd do that without needing hints.
Hints containing information already included in my tree.
Some random photos from other people's trees. If I wanted to stick a nice picture of Ely cathedral on the profile of anyone who might have married there, I'd choose my own. Only I don't.
My latest DNA matches. Yes, I know where to find them, and yes, I have noticed that there's a new ethnic inheritance thingy. I've already looked at it, thanks.
Meanwhile, why is the custom link feature being discontinued?