I agree with BumbleB, contact them and ask why. If they don't offer you a reduction, tell them that you are cancelling your subscription. Then after a few months take out another subscription at the new price, either in your name or in someone else's name. It happens all the time with insurance, television, broadband etc, reduced prices are offered to new subscribers. A friend who worked for a very well known insurance company told me to always change every year in order to get the best deals!