Good morning again,
Still not convinced, yes they do fit but for two things.
1, You don't have the same spacing between letters as there is between the "R" and the "E".
2, The top row would be centered above the bottom which only has an "F" missing.
I believe the name starts "M" or "W".
Also the building is different in the two photos, the posted photo shows the corner of the building. The Rowntrees one shows a square block jutting out. Then there is the fire engine itself, googling "Row trees fire brigade photos" there are none showing a fire engine like the one posted. Surely if they had one like it then the photos would have it.
John915