So basically the 12 month Starter sub is now £72, the Plus which includes 1939 census and Irish, UK Parish, Military and Travel records is now £120 and the Pro which is their entire global collection including the 1939 Register and Exclusive newspaper archive is £156. I guess the extra £36 for all their records is less than £1 a week but for people on limited incomes that is more than they can afford.
If you take out the Plus at £120, and then want to view newspapers the subs for British Newspaper Archives are either £12.95/month if you only want one month, £8.64/month for 3 months, billed every 3 months (that's £25.92) and £6.67/month for 12 months billed annually (that's £80.04).
So as they say you pays your money and takes your choice.