I have had a good look at this and here are a few thoughts, some may be feasible, some probably not

Are the two ladies posing for this photo, they don't appear to be walking..
In that case, could one be 'I'
Is the one in dark clothes a companion or a nurse.
I agree with Ruskie, if this is a pub there would be a sign on the building or on the road side..
Could it be a guest house/ convalescent home or hostel..
The two small buildings unlikely to be toilets, they have seats outside and the windows are too
large, again I agree with Ruskie. They could be small cottages.
The sign doesn't appear to be 'gentlemen' I don't think there are enough letters.
I have tried to isolate the sign, but can't get it any clearer.