Thank you for those responses.
The name on the cart can be read by enlarging the scan but it is then too large to post on here (my sister could read it on the original photo without her glasses on, but I'm not so lucky!).
The snowboard is something I hadn't thought of. Partly why I thought it was a hotel was because of that sign, which however doesn't appear to have writing on it. Also the light over the door looks hotelly. And the carts posed there.
There are three horse drawn vehicles - the Rider Wilson one and two others, one probably a delivery cart driven by one man and the other with two smartly dressed men and possibly also a woman in it, a gig or some such. The last two carts have certainly come from the building. The open large door suggests that and the fact that the road doesn't seem to go beyond the building
The photo is a postcard, a fact which I forgot to mention in the original post.
The family album is mainly from Shropshire but if a hotel it could have been anywhere from Midlands to North of England I would guess. Rider Wilsons being from Sheffiled.
Have you spotted the outline of a building high up to the left of the hotel? It looks as if it might be a castle.