At the end of the day, the costs are extortionate and a profit making venture for FindMyPast. I am sure that there may be a number of pensioners who are subscribers who may not be able to afford these costs, especially if they have extensive trees. Clearly, from what I read on the FindMyPast blog, there are countless others who find it too expensive.
What makes you think the costs are extortionate?
Have you even considered how much money, time and effort the have had to invest to digitise, transcribe, index and redact the register to get where they are today.
That's without taking into consideration the royalty they will have to pay the National Archives. In addition there are ongoing costs such as bandwidth and wages for the team who update the redacted records & check death certificates etc.
Have you considered why Ancestry did not tender for the contract?
They looked into tendering for the 1911 census but pulled out when they realised how much it would cost in man-hours & money.
These huge digitisation schemes are not only expensive but high risk.
Cheers
Guy