I think FindMyPast have handled the pricing side of this very badly.
Until fairly recently, they din't even say whether or not this would be covered under existing subs (surely an easy thing to announce, even if they were still unsure of exactly how much to charge). Then to keep the exact amount quiet until around a week in advance smacks of trying to get everyone hooked before breaking the bad news. I'm sure they handled the 1911 far better.
They then shot themselves in the foot by the e-mail which announced the un-discounted and "un-bulked" first. I for one had the first reaction of "HOW MUCH!!" when I saw the first line of £6.95 per household, especially for something that may well be heavily redacted.
However, once the 28% discount for buying 5 households is accounted for and the any special codes (I have a 25% code from FindMyPast and a 10% code from the 1939 newsletter, with another 10% code promised from Genes), this all brings it down to a more managable figure - either 54% or 65% of that topline cost (or around 40% of a single cert). Bearing in mind the digitising work needed, not to mention the ongoing redaction work required. This is more of an understandable level.
I do think, however, that FindMyPast and Anc should view new record sets as a means of keeping existing subscribers. Afterall, as you progress through your tree, the record sets you use at the beginning are often not the same ones you consult a few years down the line.
Will I be indulging? Well, I think I will see what can be gleaned from the free searches and what the comments are from the "early birds", before I take the plunge. As I mentioned on page 3 of this thread, Ancestry have just hit me with a 12% increase for an unchanged sub, so Tree money is tighter than it was.
One question I haven't seen on here yet. If you use your 60 credits to see a particular household, do you just get that as a one-off (i.e. if you want to refer back, you have to save it down) or will the system remeber you have "bought" that record? And leading on from that, if it remembers and if that household has redactions, will you automatically see any redacted people as they become open as over 100 years (assuming you don't get them unlocked by sending certs) or will you have to re-buy it?