Sainsbury's Christmas Ad

[Suzy W]

A point of view from another country and nothing to do with supermarkets, advertising etc. The history that is shown in the clip is heart warming and a reminder to all.

The men on both sides stopped war for one day, as they all believed in one God and respected each others faith, no matter what government or political view they had, they upheld kindness to all humans in a time of war, which certainly is not showing in this day and age with global hatred and killings due to people not being of a certain faith.

So good on them for showing a brief glimpse of (not so correct history), but a compassion for us as humans in hardship and war one hundred years ago.

[msr]

I am far away from Bristol but am able to comprehend that TRASH, who are the campaigners against a new supermarket of any name being built, have just jumped on this bandwagon.

I believe it was in 2012 that permission was given to Bristol Rovers to build a new stadium, which is when the above named group (T) sprung into action.  They managed to delay the proposed start/completion dates - 2013/2104, by interfering and I imagine cost the club, who needed to sell the ground in order to create an up-to-date stadium, a great deal.

Yes I know they had a democratic right to do so, but they were against the creation of a new supermarket as TRADERS.   Not once in all the reports I have read did they say it was because of the Memorial, until now! 
Earlier this year they seemed to accept the fact that they had lost, but now (in my opinion only), they have seized on this opportunity to have a go.
 
Shame on them for manipulating/exploiting the current Ad for their own agenda.
Shame on the DM for using it in this way, but then they are in the business of trying to sell the publication in any way they can.   Not to me though - ever.

I hope the Memorial finds a suitable location where more will see it, not only those attending a football match.   

I'm still for the short film, and the main reason behind it.  Good luck to the fundraising for The Royal British Legion.

Susan

[lisalucie]

I dislike sainsburys anyway...long story, fell out with them years ago lol...but as Christmas adverts go I think it's lovely and to be honest I didn't read too much into it other than its 100 years since the beginning of the Great War - and it's nearly Christmas.
Maybe I need to look deeper into things. But I certainly wasn't offended by it....I'm offended by them having christmas stock in the shops in September! X

[gaffy]

I'm not offended. But equally, I'm not stupid. Ask yourself, what is the motive of Sainsbury's in showing that ad?

Corporate Social Responsibility is part of "Marketing", if you don't believe me, just go google.

[KGarrad]

As I read some years ago, when I was involved with ITC:

"Remember that television is an advertising medium NOT an entertainment medium"

[IMBER]

I'm not offended. But equally, I'm not stupid. Ask yourself, what is the motive of Sainsbury's in showing that ad?

Corporate Social Responsibility is part of "Marketing", if you don't believe me, just go google.

I think we realise that. We're not stupid either. Yes, they're "building their brand". We get it, but as "brand building" goes it has a lot of merit.

Imber

[gaffy]

I'm not offended. But equally, I'm not stupid. Ask yourself, what is the motive of Sainsbury's in showing that ad?

Corporate Social Responsibility is part of "Marketing", if you don't believe me, just go google.

I think we realise that. We're not stupid either. Yes, they're "building their brand". We get it, but as "brand building" goes it has a lot of merit.

Imber

You said "we", can you clarify who all you were speaking for? Not all posters do agree that it is brand building, that is why I posted to express my opinion.