I will be buying Chocolate this Christmas so I will go to Sainsburys and purchase chocolate which will benefit the British legion - chocolate is a treat for me at holiday times -and I won't feel so bad eating it knowing it will pile on the pounds -but will help the British Legion (who I have supported for many years) also pile on monetary pounds
So yes the advert will get me into Sainsburys (I usually shop elsewhere) but will benefit the British legion
Suz
If people buying that chocolate in preference to other brands, that will raise more money, but if they buy chocolate instead of donating the money it won't. Though I assume British Legion donations from collections fall off in December, so its good its aimed at Christmas rather than Remembrance Sunday.
On the advert, I hadn't seen it, though have now via the links on this thread. All advertising/marketing is done with the idea of brand awareness, and this ad is IMO well done. Having watched it online I didn't realise they were promoting the chocolate bar, it doesn't say so in the ad and its only posts here that informed me of that fact. So if its the same on TV then well done Sainsburys, they've gone for a good advert rather than promoting the item.
Companies and charities have often been linked together (someone mentioned Guide dogs and toilet rolls) as its seen good for both, the company gets increased brand awareness from linking to the cause, and the charity get financial injection of funds.
Its not only companies who do this - what about minor celebrities giving time to promote a cause in return for good publicity exposure to relight their career?
