Sainsbury's Christmas Ad

[IgorStrav]

Just to ask everyone's opinion

This ad is well worth watching for the beautiful filming and their efforts to achieve accuracy for the historical scene they're setting.  And for the fact that it refers to a very important historical anniversary.

But do you think it's appropriate to attach a Supermarket's name to this - presumably to encourage people to shop there this Christmas?

I am worried by this (and I work in Retail) - what does everyone think?

[glenclare]

I found it respectful, poignant and as you say beautifully filmed.
I was left feeling I was going to try and appreciate every minute of Christmas with my family this year, as you never know what is to come.
It honestly did not occur to me to question the association with a supermarket until I read your post. I think I would have had a problem with it if it had had Sainsbury's name prominently displayed all through, and a more obvious promotion of the company.

Some background
http://www.britishlegion.org.uk/about-us/news/remembrance/sainsburys-and-the-legion-partner-to-bring-ww1-christmas-truce-story-to-life

[atom12]

Very poignant and not in your face, only very subtle advertising, and Sainsbury's is raising funds for the Royal British Legion:

"Sainsbury's is celebrating 20 years of supporting The Royal British Legion by doing more than ever to raise funds during this year's Poppy Appeal.

The retailer hopes to surpass last year's fundraising total of £4.5 million by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with striking animations to drive donations and raise awareness of the national cause."

[Finley 1]

ooooh  - not sure......... 

xin

[IgorStrav]

Thank you for your replies.

I remain worried by the advertisement.  Whilst I know that Sainsbury's are supporting a very good cause, I know that the marketing spend on this beautiful production will also have the intention of increasing sales over the coming period.

But it is always good to be reminded that wars are fought by young men (and women) on both sides who often have as much in common as what divides them.

[ABradley]

Does any one have any thoughts on Sainsbury's Christmas advert based on the above???

Bad Taste!!?

Andrew

Moderator comment: topics merged

[aghadowey]

Surely it's not as bad as the countless Christmas adverts which have already started for toys, food, etc. 

[Top-of-the-hill]

    I haven't seen the ad on TV, but just watched on youtube. Not sure what to make of it - the Christmas truce and Silent Night are always tearjerkers, but as a supermarket ad? I don't think I do approve, and will we be seeing it ad nauseam for the next 6 weeks?

[Seoras]

Bad taste as far as I'm concerned. No matter how beautifully shot and the sentiments expressed. Using the brief respite these young men of both sides had from the horrors of the trenches for commercial gain stinks. So they say they will donate to charity, well I think a lot more will be going in their coffers. Using this event in this way trivializes a well known moment of hope amid the carnage of WWI. What will they do for Easter, stage a crucifixion.

Well, you asked and this is of course only my opinion, others may differ.