I think they have based their strategy on the Scotlands People site, but that site is far better value - a third of the cost to view records compared to IFHF and also access to the original register. I haven't spent anything on IFHF for some months now and have just given up on them. If they halved the cost of viewing records, it would make more sense (i.e. about 1.5 Euro) which would bring them in line with Scotland.
The other thing I have noticed on that site is the mistakes, which you never find from the scottish site. I did a search of a couple of records from Co Laois which said there were no mother on the baptism records. But, when I reviewed the register there was the mother's full name AND an abode - I felt particulalry ripped off.
John