Photographer's details:
In 1891 Percy Cocker Mitchell, a "photo-artist", acquired the studio of A. Debenham & Co. at 127 Western Road, Brighton, near the junction with Montpelier Road. During the 1890s Mitchell seems to have changed his name to Percy C. Mora, and the studio became Mora's "Electric Light Studio". Kelly's 1906 Brighton Directory has separate entries at 127 Western Road for P. C. Mora, photographer, and P. Mitchell, but there can be little doubt that they were one and the same person. A Mrs Mitchell lived at 128 Western Road.
In 1902 the Western Road studio was trading under the name Mora Ltd. as was a new studio that had opened at 45a London Road. By 1908 a new studio calling itself Mora Ltd. had begun operating at 81a St James Street. The St James studio lasted only until about 1913, but its two predecessors survived long into the inter-war period. The London Road studio closed in about 1933, but the original Western Road studio was still operating in 1936-37. By 1939-40, however, it had been replaced by a cake shop!
Mora Ltd. did not confine its operations to Brighton. In 1901 the firm set up a studio at Southsea in Hampshire (at 21 Elm Grove), under the proprietorship of Harry Smith.
Mora Ltd. specialised in studio photography, including postcard portraits and cabinets. They do not appear to have done much outside work, except group photographs.
From:
http://www.sussexpostcards.info/publishers.php?PubID=366
