I searched (on Ancestry) for Wilson Hayward, as the name is very distinctive. Florence is written and transcribed "Florence". If I had been searching for her I would probably have used Flo*, which covers most mistranscriptions or variations (Flo, Florrie, etc).
Finding Florence with another family member shows the benefit of researching siblings of ancestors, not just your own line. It's amazing how often you come across solutions to puzzles (or at least clues to solutions) that way.
Jane