Airdrie Civic Memorial has a Benjamin Cherrie killed in WW1 listed - Joseph's younger brother.
See photographs here (Scottish War Memorials Project):
http://warmemscot.s4.bizhat.com/viewtopic.php?t=239&highlight=airdrie&mforum=warmemscotCWGC:
Name: CHERRIE, BENJAMIN
Initials: B
Nationality: United Kingdom
Rank: Private
Regiment/Service: Seaforth Highlanders
Unit Text: 7th Bn.
Age: 35
Date of Death: 14/07/1916
Service No: S/7743
Additional information: Son of the late Benjamin and Mary Cherrie.
Casualty Type: Commonwealth War Dead
Grave/Memorial Reference: Pier and Face 15 C.
Memorial: THIEPVAL MEMORIAL
SNWM:Surname CHERRIE
Firstname Benjamin
Service Number S/7743
Date Death 14/07/1916
Place of birth Old Monkland Lanarkshire
Other 7th Bn.
SNWM roll THE SEAFORTH HIGHLANDERS
Rank Pte
Theatre of death F.& F.
Anne