Was it? I didn't know that!
If I were them, I'd also ask the locals if there's an Ivybridge history group because if there is, they'll know where to find free photos they can use. They could also take out an advert in the local newspaper (as part of their own advertising of the pub) and ask for any old local photos, which they could enhance and enlarge themselves using a computer.
I could imagine some lovely photos on the wall with little notices beside them saying "Photo kindly donated by Mrs Blah Blah"