Hi, Laura,
I have just returned to look at this thread and seen your post. The reason that I have returned is because I was looking elsewhere for information about Joseph Alfred and this thread cropped up! Joseph has a complicated history. He was registered at birth as Joseph Allford, lived for many years as Joseph Bland and became Joseph Alfred shortly after 1900! He was a carpenter, glassblower, hawker, riveter and, finally, a photographer. All this is carefully sourced and accurate. It is even supported by recent DNA matches!
I have made no further discoveries but Joseph had many children and in the 1911 census four of them were working in Joseph's shop. Of course, now that the 1921 census is available you would find where your ancestor worked, if still alive at 78 years old, but a quick glance shows only one Frederick Pike in Cardiff and he is only 1 year old.
If, by any chance you have scanned any of the photographs taken by my great grandfather and are willing to share them with me, I would be very grateful. Cheeky, I know, but I thought that I would ask anyway!
Kind regards,
Malcolm [Bland]
blandtree at aol dot com