I read the blog on FindMyPast and read it such that the existing subscribers would be entitled to the loyalty discount of 20% off the early bird price of £119.95 for 12 months combined explorer and 1911, . . .
however then I received the email from FindMyPast which states:
"20% loyalty discount for findmypast.com subscribers
If you want to add the 1911 Census subscription to an Explorer subscription, we will give you 20% off the combined price, giving you 12 months’ access for just £119.95 (instead of £149.90 separately) or 6 months’ access for £74.95 (instead of £94.90). "
so it is more costly than when I worked out the extra this morning 
and that doesn't seem like much loyalty incentive when that price is already available according to the blog 
Lisa
The £149 price etc has only just been mentioned as it is IF you bought them separate
which is hardly likely, if you have an existing membership you will get a pro rata discount to reflect the time remaining on your package. I havn't tried working that out yet until i know for deffo' when it comes live
as a loyalty lol you also get earlier access to it, to be honest i rarely hunt round for these deals and who offers what, gives me a headache, i have always liked FindMyPast way of doing it, if you resubscribe within the time you get the discount, if not you decide, i don't mean i dont like paying as least as possible, but if i'm buying something i decide if it's VFM have a quick look if anyone is offering cheaper which obviously does not apply here, if ok i buy,
for the price they want for a years 1911 i have paid more than that for Barnadoes to do a couple of searches with no results,
i also paid £40 for a search of a divorce record and again no result

i have mentioned before on the day of release beta i found two of my grandparents both aged 9, and the info the two originals gave me were priceless, and if you had asked me before i would have paid A LOT more than they viewing cost me,
the LMA releases today i think have been brilliant and some certificates i have been toying with buying because i wasnt sure if correct i now know are the right ones, i think the people who maybe upset there are the GRO as a lot less certificates will be needed,
i do understand some may have only a few family in the 1911 to search for, so maybe you would as someone mentions be best sticking to the PPV, maybe i am at an age i don't get stressed over things i have no control over, i had an engine blow up on me JUST after the warrantry expired and my kids were all wondering why i wasn't freaking out, as i said if i lost sleep over it, it was STILL blown up when i woke lol
lmao i also waffle a lot

MarthaJane
i have noticed they have highlighted the fair usage policy in their site, so would think they will impose it pretty strictly,
don't THINK it will effect searching, probably d/l originals