The 1901 census is interesting, after JAmes' marriage to Alice.
He is still living at same address as 1891, Charles Lay Dawley, and William Ball, Mary his mother, and his Arkinstall brothers, and Robert Ball half brother etc next door. Is he still there in 1911?
So he certainly isnt a travelling Showman. It looks like the enumerator has added "exhib" next to showman - short for Exhibitor maybe?
Getting his and Alice's marriage cert will give her dad's name and occupation - which will be interesting to see what he did for a living, and will be the first step in tracing her Joneses! she says born Dawley, so seems to be a local lass...
Marriage
Ap/MAy/Jun 1900
Madeley ref 6a 1394
James Arkinstall
one of brides - Alice Ann Jones
at least she has a middle name!