Hi,
well I think the price for my sub is the same. The new package which they are putting me on is called "UK heritage" ( I'm currently on the  UK & Ireland Records Collection sub) -They are putting me on The " UK heritage " package because I live in Australia and they are giving me access to Aus records on top of the uk records.
 Apparently I do not have a choice to the UK heritage package upgrade thing if I want to renew my "normal"  sub . Anyway, the price is $149.95 au - they are billing me in au dollars this time (  which is around  about 75 pounds give or take a few pounds). 
my last sub was around 70 pounds , around the $140's au mark  that they charged* if I recall( *I'll have to go through bank statements, or my emails to get the exact price)
When my renewal is up  ( NOV) and If I do discover that there is a big increase,I will be cancelling my sub (I've  been a member since 2004 with them), but my latest news email from them apparently says I will be billed $149.95 for my renewal  which I  really don't think is an increase for me. 
One thing that really  irks me with ancestry, surely they should have loyalty rewards ? For example each year they should offer  current members a little bit of a discount for the next year and so on  - not an increase. Loyalty, I don't think they know the meaning of the word.
Kind Regards:)