Hello Jo,
James Chappell, Kings Own Yorkshire Light Infantry, Private, promoted to Serjeant, No.2476.
He was awarded the British War and Victory Medals (the mark denotes as Serjeant Chappell). He was also awarded the 1914/15 Star as he entered the Theatre of War (France in this case) within the qualifying period (13th April 1915). He was killed in action. This link will take you to the CWGC entry:
http://www.cwgc.org/search/casualty_details.aspx?casualty=1543224The numbers to the right are the actual medal roll numbers which are onle searchable at the National Archives and may, or may not provide any additional details.
The MIC for Clifford, although a different format, provides the same details, only in this case it looks like he was discharged on 16th November 1916(?). I cannot see him on the WW1 Pensions Records on Ancestry, which are taken from WO 364. There is a small chance that his service record may have survived in WO 363, which is only searchable at the National Archives.
Regards,
Phil