I am well known as a cynic - but how may sites actually "pay" to get mentioned in magazines and similar??
Ever since I discovered that supermarkets make a large % of their profits from manufacturer's paying for shelf space, as opposed to actually selling food to you and me - I doubt that anything is as it may seem.
I'm sure if one advertised in a magazine, there would suddenly be room for an editorial/report on the site
Trish