My 2c,
If RootsChat
really wants to gain search hits, consider some of these ideas.
When I use google to see if someone else has anything on the person I am looking for I might search for something like
Henderson Genealogy Berwick Upon Tweed. For google to decide that a RootsChat page would be a good suggestion for that search it would need to find as many of these words as possible on the page.
Suggestion
1:
Make sure that the word Genealogy appears at least once on every page.It does not need to be big. Just something like
RootsChat Genealogy Forum.
Search engines rate the popularity of the pages they crawl by counting outgoing, incoming and internal links. The more the better. Obviously we can't do a lot about the incoming side but internal is certainly easy and outgoing should be moderately easy.
Suggestion
2:
Put a link to Bob's brilliant Lexicon on every page.Better still, name it
RootsChat Genealogy Lexicon and put it at the bottom of every page and kill two birds with one stone.

Suggestion
3:
Try to think of a way of naming the parishes in each county board. Ideally, name all towns in each parish. Hmm ... isn't that how Genuki does it? Probably not a good idea to start a competition.
One of the most annoying effects of using google is that they deliver far too many misses. This is because if you are looking for, say
Deborah Henderson b1790, google will give you all pages with all the words on it. Not quite what you are looking for in this case.
Suggestion
4:
Build an index of people's names and dates mentioned throughout RootsSpace.This would require some programming. I'd consider volunteering.
A word of caution. Would RootsChat really benefit from a lot more hits/visitors/members? To me, RootsChat is a comfortable, relaxed place where I can discuss my hobby with like-minded polite people. Would it really be the same place if membership doubled or went up tenfold?
Paul