The book has Thos Jarvis & Co., Phoenix Brewery, 71 Midland Road, Bedford, taken over by Charles Wells Ltd c1923.
Your Jarvis might be the same, or a brewer who worked for one of the companies. The name Phoenix might also be a clue to a link with Scarborough, or just coincidence.
The Wells company is still family-owned, I think, and might have archives if you write to them.