Denn, is that photo of the coat of arms you have overlain on the original an enhancement of the original, or is it an altered Sheffield Coat of Arms from another source (for comparison's sake)?
Right now I am wondering if I am seeing things. I am thinking I can see faint writing down next to the man with the cane on the left, almost level with his cane hand. I cannot get it enlarged enough to see what it might be. Also there may be some faint scrawl on the upper roof between the two upper windows on the right.
Also there is a bracket presumably used to hold a sign for the name of the establishment, attached to the wall just down and slightly to the right under the crown. It doesn't appear to have a sign on it. This makes me wonder if the hotel was a new purchase, or even if they took the sign down as it may be detracting from other decorations.
Nina